There are many ways to break visitors into groups.It takes creativity and brainstorming to do it well, but in the end your customers will enjoy your site more if they feel like some of the content is specifically for them. Many studies have shown significantly increased conversion rates when personas are considered when writing content for a website.
Another great tactic to increase conversions is to make your “about us” page better, since so many people will check it out to see who you are and what you’re all about. We see this consistently in analytics for many sites.
If you really want to be in the top search results, you need to consider being listed and ranking well in Google+ Local, in addition to other factors.
Pundits estimate that anywhere from 40% to 60% of searches have a local intent. With mobile continuing to boom, local search remains very powerful and critical to many businesses.
Marketing takeaways from the infamous $45,000 potato salad Kickstarter, including lessons to be learned from this bizarre viral project. Potato salad, anyone?
If you want to use email marketing successfully, then you have to use segmentation. Here are some examples of how you might segment your database of email addressed to maximize ROI.
The best way to use email marketing now is to make sure that you are working with the strongest email delivery companies. Are you up to date with your email marketing technology?
We’ve recently run in to some issues with clients’ new websites regarding how the site renders in IE with the Compatibility View feature enabled (by the user in their browser). In the latest case, our client was using Compatibility View internally to view third party sites (older sites) that they needed to access on a regular… Read more »
Did you know that email marketing has the highest return on investment (ROI) of all forms of interactive marketing? Click to learn more about the basics of email marketing.
Panda 4.0 – the latest major update to the Google algorithm – rolled out last month. As with previous versions of the update, Google continues to focus on weeding out ‘thin content’ pages from the top of its search results. Simply, Google’s goal with the series of Panda updates is to stop showing people low quality results, and Panda 4.0 continues that theme.