Have “Something for Everyone”

conversion optimization

There are many ways to break visitors into groups.It takes creativity and brainstorming to do it well, but in the end your customers will enjoy your site more if they feel like some of the content is specifically for them. Many studies have shown significantly increased conversion rates when personas are considered when writing content for a website.

What Makes a Good “About Us” Page?

about us conversion optimization

Another great tactic to increase conversions is to make your “about us” page better, since so many people will check it out to see who you are and what you’re all about. We see this consistently in analytics for many sites.

Old Media vs. New—Rivals or Pals?

Google map pins

Pundits estimate that anywhere from 40% to 60% of searches have a local intent. With mobile continuing to boom, local search remains very powerful and critical to many businesses.

Internet Explorer and Compatibility View

Internet-Explorer-jpg

We’ve recently run in to some issues with clients’ new websites regarding how the site renders in IE with the Compatibility View feature enabled (by the user in their browser). In the latest case, our client was using Compatibility View internally to view third party sites (older sites) that they needed to access on a regular… Read more »

What Did the Google Panda 4.0 Update Change For Business Owners?

Panda 4.0 Algoritm update

Panda 4.0 – the latest major update to the Google algorithm – rolled out last month. As with previous versions of the update, Google continues to focus on weeding out ‘thin content’ pages from the top of its search results. Simply, Google’s goal with the series of Panda updates is to stop showing people low quality results, and Panda 4.0 continues that theme.