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Regardless of the medium—newspapers and magazines, broadcast and cable TV, radio, social networking platforms, or blogs—the key to getting your story picked up stays the same: every writer, reporter, and editor must feel that your information is relevant, timely, and useful to their audience(s). However, they won’t feel that way unless you serve up your… Read more »
It makes sense that bloggers and journalists check out how many other news and blog sites have covered you previously. No one wants to take a chance and cover you for the first time if it is unclear you are sought after or interesting. They are also potentially more likely to share your story (when… Read more »
Twitter has become a strong player in the news world and is only getting stronger. Twitter updates have been a vehicle for stories in such places as Iran, when no other outlets were allowing stories through. Tweet your story several times and vary the headline. Don’t overdo it, but do it more than once. Categorize… Read more »
Link to your story from your Facebook and Google+ pages to encourage “shares.” Send out new messages that pull interesting facts from your press release. Like and comment on journalists’ Facebook posts. Facebook groups can be a great way to get involved in discussions about niche topics, and you might be able to connect with… Read more »
Penguin 2.0 generation spam fighting will continue to roll out and keep you on your toes (or flippers) This version of penguin is going to be more dramatic than the previous ones according to director Matt Cutts. He said that for some of the very competitive spaces like porn and payday loans this will have… Read more »
RSS (most commonly expanded as Really Simple Syndication) is a way to publish frequently updated content such as blog entries, news headlines, audio, and video so users can get it delivered to them through a feed reader rather than having to visit your website to see when new stuff comes out. RSS feeds can be… Read more »
There are a number of very useful services that can let you see what reporters and bloggers are looking for, every day. They were begun as a way for journalists to put out the word about stories they are writing and find expert sources to interview, but they also serve as an excellent way for… Read more »
You may never actually pitch anyone if all you do is submissions. Most of our clients use the online wire services and don’t do full media outreach, so they need to know they can track this apart from full PR. Use Analytics to see what media and blog sites drove traffic and which converted to… Read more »
Select one top PR wire service and don’t go crazy submitting to dozens of free sites. Top PR sites that cost more but get you more coverage: Marketwire.com Businesswire.com PRWeb.com Prnewswire.com The cost to distribute a press release through one of the above services can range from $150 to $300 per release to as much… Read more »
Here’s how to optimize your press release so it does the most for you online. Determine keywords. Pick 2–3 keyphrases per release and don’t overuse them. Write a headline that packs a punch and has a keyword (subtly) included in it, in 80 characters or less. Use keywords in your first paragraph. Pick both short… Read more »
