Attorney Marketing by a Team of Proven Experts
As an attorney, the time you can devote to your clients is one of your greatest assets. Because online marketing has grown increasingly complex and integrated, it's no longer practical to seek out graphic designers, a webmaster, an SEO firm, social media strategists, and a PPC specialist to handle your entire roster of Internet marketing needs. That's why when it comes to finding the right marketing mix, it's in your best interests to find a cohesive, competitive team of experts who will work together to create strongly integrated campaigns with a focus on generating quality leads.
McDougall Interactive, a boutique marketing agency based in Danvers, MA, has 16 years of experience and the expertise to work proactively with you to design and implement strategies that will put your firm in front of the people who need you most. Unlike smaller agencies that can't keep up with the demands of clients in the legal sphere and larger agencies that will make you feel like a number, we provide a versatile, all-encompassing partnership experience that puts your needs first. Our 15-person technical and creative team is made up of only senior staff who understand the unique needs of law professionals, including:
- Three highly technical SEO experts, one of whom was the main SEO of Expedia/Hotels.com
- Two seasoned creative writers: One managed 40 writers at Einstein Legal Website Marketing; one is a published author.
- Two top tier PPC specialists
- Two senior web developers
- One designer
- One project manager
- One public relations expert
- Two video experts with proven viral video experience
- One social media expert
Together, we know what it takes to get solid leads and conversions. We not only focus on the technical aspects of SEO and PPC – we also paint a picture of your firm that demonstrates to your potential clients that you are knowledgeable, experienced, capable, and caring.
Our SEO track record speaks for itself
Mesotheilioma
- Rank: 4 - “Mesothelioma law firms”
- Rank: 6 - “Mesothelioma attorney”
- Rank: 9 - “Mesothelioma lawyers”
- Rank: 3 - “Mesothelioma claims”
- Rank: 6 - “Mesothelioma statute of limitations”
- Rank: 12 - “Mesothelioma lawsuits”
General
- Rank: 5 - “Accutane attorney”
- Rank: 6 - “Actos attorney”
- Rank: 2 - “Allopurinol lawsuit”
- Rank: 1 - “BARD IVC filters attorney”
- Rank: 2 - “Celexa attorney”
- Rank: 2 - “Chantix attorneys”
- Rank: 8 - “Depakote lawyer”
- Rank: 1 - “DePuy Pinnacle hip replacement attorneys”
- Rank: 1 - “Dilantin attorney”
- Rank: 1 - “Fuel gel lawsuits attorney”
- Rank: 1 - “Gas can explosion attorneys”
- Rank: 1 - “Lamictal lawyer”
- Rank: 1 - “Lexapro attorneys”
- Rank: 3 - “Pradaxa lawyer”
- Rank: 3 - “Propecia lawyer”
- Rank: 1 - “Sotret attorneys”
- Rank: 8 - “Topamax attorneys”
- Rank: 1 - “Transvaginal mesh attorneys”
- Rank: 1 - “Transvaginal mesh lawyer”
- Rank: 1 - “Zimmer NexGen knee implant attorneys”
- Rank: 9 - “Zoloft attorney”
State-specific
- Rank: 1 - “Benzene exposure attorneys massachusetts”
- Rank: 2 - “Benzene exposure lawyers ma”
- Rank: 1 - “Birth injury malpractice lawyers ma”
- Rank: 1 - “Birth injury malpractice lawyers massachusetts”
- Rank: 4 - “Brachial plexus malpractice attorney massachusetts”
- Rank: 2 - “Burn injury attorneys ma”
- Rank: 2 - “Burn injury attorneys massachusetts”
- Rank: 1 - “Burn injury lawyer ma”
- Rank: 1 - “Burn injury lawyer massachusetts”
- Rank: 1 - “Cancer misdiagnosis lawyer ma”
- Rank: 1 - “Cancer misdiagnosis lawyer massachusetts”
- Rank: 1 - “Cerebral palsy malpractice lawyer massachusetts”
- Rank: 1 - “Cerebral palsy malpractice lawyers ma”
- Rank: 1 - “Construction Negligence Attorney Florida”
- Rank: 9 - “Denture cream zinc poisoning lawyer ma”
- Rank: 9 - “Denture cream zinc poisoning lawyer massachusetts”
- Rank: 3 - “Dog Bite Accident Attorney FL”
- Rank: 5 - “DUI attorneys ma”
- Rank: 5 - “DUI attorneys massachusetts”
- Rank: 5 - “DUI lawyers ma”
- Rank: 6 - “DUI lawyers massachusetts”
- Rank: 2 - “OUI attorney new hampshire”
- Rank: 3 - “OUI attorney nh”
- Rank: 6 - “OUI lawyer nh”
- Rank: 9 - “OUI lawyers nh”
- Rank: 1 - “Long-Term Care Attorney FL”
- Rank: 1 - “Long-Term Care Attorney Florida”
- Rank: 1 - “Lost Wage Claims Attorney FL”
- Rank: 1 - “Lost Wage Claims Attorney Florida”
- Rank: 3 - “Premises liability attorneys ma”
- Rank: 3 - “Premises liability attorneys massachusetts”
- Rank: 3 - “Sexual abuse lawyer massachusetts”
- Rank: 3 - “Sexual abuse lawyers ma”
- Rank: 1 - “Spina bifida birth defect attorneys ma”
- Rank: 1 - “Spina bifida birth defect attorneys massachusetts”
- Rank: 1 - “Stevens-johnson syndrome attorneys ma”
- Rank: 1 - “Stevens-johnson syndrome attorneys massachusetts”
- Rank: 8 - “Workers compensation lawyers massachusetts”
Conversion-focused PPC is one of our specialties
| Practice | GEO | All-time Spend | Monthly Spend | Conversion Rate | Cost per Conversion |
|---|---|---|---|---|---|
| Mesothelioma Lawsuits | US | $462,287.07 | $43,906.46 | 1.55% | $582.07 |
| Denture Cream Lawsuits | US | $19,299.48 | $2,050.34 | 3.24% | $78.86 |
| Auto Accident Injury | FL | $21,355.48 | $3,204.71 | 6.02% | $345.44 |
| Personal Injury Lawsuits | KY | $7,865.31 | $2,247.02 | 8.48% | $195.90 |
| Accutane Lawsuits | US | $165,599.10 | $19,235.87 | 3.10% | $323.44 |
| Actos Lawsuits | US | $29,423.05 | $10,089.63 | 2.92% | $379.84 |
| Avandia Lawsuits | US | $8,929.46 | $3,008.06 | 8.86% | $37.03 |
| Bard IVC Filter Lawsuits | US | $5,788.63 | $2,884.61 | 2.40% | $420.82 |
| Birth Defects Lawsuits | US | $50,017.53 | $17,896.61 | 3.68% | $447.42 |
| Recalled Hip Lawsuits | US | $61,799.56 | $14,714.48 | 3.74% | $274.40 |
| Transvaginal Mesh Lawsuits | US | $32,118.20 | $8,579.14 | 6.96% | $156.30 |
| Zimmer Knee Recall Lawsuits | US | $40,447.11 | $7,304.87 | 4.31% | $229.58 |
| Personal Injury Lawsuits | MA | $3,291.80 | $486.67 | 2.54% | $205.65 |
| DUI Attorney | MA NH | $34,574.44 | $2,314.56 | 1.82% | $492.61 |
Our Content Development Services are Designed for Lawyers
- Video Services (Firm and category overviews and FAQs for Blog posts/seo)
- Article writing
- Ebooks
- Blogs
- Infographics
- Landing Page design and conversion optimized content
Social Media Is the Hottest Attorney Engagement Tool
We can set up, design and manage your accounts on the following platforms.
- YouTube
- Google Plus
- Linked In
Lead Tracking and Scoring
- Phone ― We use unique 800 numbers and Mongoose Metrics to determine which keywords are driving the quality calls.
- Live chat ― We use Ngage to encourage and live chat and track conversations.
- Form submissions ― We use Clicktale to make sure the forms are easy to use.
All of the above can be fed into Salesforce and integrated with your CRM system for up to date lead scoring. We believe lead scoring is a critical and often overlooked part of successful internet marketing.
Please call us today at 978-750-8000 if you would like to discuss our conversion rates, average cost per lead, and what we can to increase leads for your firm.
